SKU: 95044406135

Strategic Management of Technological Innovation ISE

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Description

Strategic Management of Technological Innovation ISEMelissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications

Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.

EAN: 9781265073350
Farbverschnitt: Generell werden die Bücher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen.
Auflage: 7h edition, 22007
Erscheinungsjahr: 29.03.2022
Produktform: Kartoniert
Autoren: Schilling, Melissa
Auflage/Ausgabe: 7h edition
Abbildungen: 77 Illustrations, unspecified
Fachschema: Business / Management~Management~Management / Strategisches Management~Strategisches Management~Unternehmensstrategie / Strategisches Management
Fachkategorie: Management und Managementtechniken, Strategisches Management
Imprint-Titels: McGraw-Hill Education
Seitenanzahl: XVII, 349
Verlag: McGraw-Hill Education Ltd
Länge: 228 mm
Breite: 185 mm
Höhe: 16 mm
Gewicht: 594 gr
Genre: Importe
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SKU: 95044406135

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