The Zeroes

The ZeroesBy: Randall Lane "A delicious, salacious recounting of Wall Street's bloated decade . . . marvelously readable." BusinessWeek Randall lane never set out to become a Wall Street power broker. But during the decade he calls the Zeroes, he started a small magazine company that put him near the white hot center of the biggest boom in history. Almost by accident, a man who drove a beat up Subaru and lived in a rented walk up became the go to guy for big

Randall lane never set out to become a Wall Street power broker. But during the decade he calls the Zeroes, he started a small magazine company that put him near the white-hot center of the biggest boom in history. Almost by accident, a man who drove a beat-up Subaru and lived in a rented walk-up became the go-to guy for big shots with nine-figure incomes.

Lane's saga began with a simple idea: a glossy magazine exclusively for and about traders, which would treat them like rock stars and entice them to splurge on luxury goods. Trader Monthly was an instant hit around the world. To accelerate the buzz, Lane's staff threw parties featuring celebrities, premium steaks, cigars, and top- shelf vodka. Before long, Wall Street's rich and powerful trusted Lane as a fellow insider-the guy who could turn an anonymous trader into a cover model and media darling.

When the crash hit, lane's company and life savings were destroyed. But he walked away with something more lasting: an incredible true story.