SKU: 11607557605

Laws of UX: Using Psychology to Design Better Products & Services, Second Edition (Full Colour Edition)

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Laws of UX: Using Psychology to Design Better Products & Services, Second Edition (Full Colour Edition)An understanding of psychology specifically the psychology behind how users behave and interact with digital interfaces is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design instead of working within the "blueprint" of how humans perceive and process the world around them. This practical guide explains how you can apply key principles of psychology to build

An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design instead of working within the "blueprint" of how humans perceive and process the world around them.

This practical guide explains how you can apply key principles of psychology to build products and experiences that are more human-centered and intuitive. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build interfaces that adapt to how users perceive and process digital interfaces.

You'll learn:

  • How aesthetically pleasing design creates positive responses
  • The principles of psychology most useful for designers
  • How these psychology principles relate to UX heuristics
  • Predictive models including Fitts's law, Jakob's law, and Hick's law
  • Ethical implications of using psychology in design
  • A practical framework for applying principles of psychology in your design process

This updated edition includes an even deeper connection to the underlying psychological concepts that govern the principles explored in the book, along with accompanying UX methods and techniques. Examples have been updated to ensure the deconstructed apps and experiences remain familiar and relevant.

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SKU: 11607557605

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L.T.
Boise, US
★★★★★ 5
The pages are colorful I recommend this book for 6 and up
Format: Hardcover
I am a nine year old boy that loves this book because it has lots of good facts for a report or just to read. The pictures are colorful and has about 50 facts on each page.After this book I want to go to the White House! This is a well done book!
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Reviewed in the United States on April 19, 2018
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Dee Ann K
Grantham, US
★★★★★ 5
Perfect addition to the Whitehouse Lego Kit..
Format: Hardcover
purchased for our 11 year old grandson to go along with his Whitehouse Lego set. Turns out his younger and older siblings and parents were interested in the facts. Yes that included grandma and grandpa too.
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Reviewed in the United States on January 25, 2022
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GaryLehrman
Carnegie, US
★★★★★ 5
Very cool book with lots of good pictures
Format: Hardcover
I bought this book for the pictures because I used to work at the White House and I use this to explain to friends that have questions about what it was like working there
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Reviewed in the United States on January 5, 2025
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Christy
West Palm Beach, US
★★★★★ 5
Great informative book
Format: Hardcover
I purchased this book for my son who loves facts about anything. He’s been googling the White House lately, so I thought this would be perfect. There are many interesting facts & pictures. It definitely kept his interest.
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Reviewed in the United States on December 21, 2017
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teacher
Phoenix, US
★★★★★ 4
excellent book
Format: Hardcover
great facts
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Reviewed in the United States on February 1, 2023

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