SKU: 15305483205

Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy

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Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy"I have observed several hundred salespeople who were taught to use deceptive practices like 'bait and switch' and encouraged to play negotiation games with customers In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their customer satisfaction, profit margins, and salesperson retention were significantly higher." Ron Willingham If you've tried manipulative, self focused selling

"I have observed several hundred salespeople who were taught to use deceptive practices like 'bait and switch' and encouraged to play negotiation games with customers... In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their customer satisfaction, profit margins, and salesperson retention were significantly higher." -- Ron Willingham

If you've tried manipulative, self-focused selling techniques that demean you and your customer, if you've ever wondered if selling could be more than just talking people into buying, then Integrity Selling for the 21st Century is the book for you. Its concept is simple: Only by getting to know your customers and their needs -- and believing that you can meet those needs -- will you enjoy relationships with customers built on trust. And only then, when you bring more value to your customers than you receive in payment, will you begin to reap the rewards of high sales.

Since the publication of Ron Willingham's enormously successful first book, Integrity Selling, his sales program has been adopted by dozens of Fortune 500 companies, such as Johnson & Johnson and IBM, as well as the American Red Cross and the New York Times. In his new book, Integrity Selling for the 21st Century, Willingham explains how his selling system relates to today's business climate -- when the need for integrity is greater than ever before.

Integrity Selling for the 21st Century teaches a process of self-evaluation to help you become a stellar salesperson in any business climate. Once you've established your own goals and personality traits, you'll be able to evaluate them in your customers and adapt your styles to create a more trusting, productive relationship.

Drawing upon Willingham's years of experience and success stories from sales forces of the more than 2,000 companies that have adopted the Integrity Selling system, Ron Willingham has created a blueprint for achieving success in sales while staying true to your values.

Binding Type: Hardcover
Publisher: Currency
Published: 06/17/2003
ISBN: 9780385509565
Pages: 240
Weight: 0.98lbs
Size: 9.46h x 6.40w x 0.80d
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SKU: 15305483205

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Birmingham, US
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Get Outside!
Sun protection factor: 15 Sun Protection Factor (SPF), Size: 6 Count (Pack of 2)
Love, smells great!
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Reviewed in the United States on June 7, 2026
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West Palm Beach, US
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My favorite sunscreen!
Sun protection factor: 70 Sun Protection Factor (SPF), Size: 6 Ounce (Pack of 1)
I have been using Hawaiian Tropic sunscreen for years and absolutely love the smell. I wanted to try a spray version as I hate the feeling of oily hands after applying sunscreen. This version sprays on super evenly and has that same beachy smell as the lotion! It stays on for hours and doesn’t leave a sticky residue. My go to sunscreen! With such high SPF as well, this sunscreen truly cannot be best for the value.
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Therese Griffin
Charlottesville, US
★★★★★ 5
my favourite spf
Sun protection factor: 15 Sun Protection Factor (SPF), Size: 6 Count (Pack of 2)
This is one of my favourites SPF out there. It goes on so easily and always protects me so well from the Sun. It smells absolutely gorgeous and leaves my skin so soft and silky.
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LittleGhost
Waukegan, US
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Almost the best but still fantastic
Sun protection factor: 70 Sun Protection Factor (SPF), Size: 6 Ounce (Pack of 1)
This is a great and lightweight sunscreen for the body- for it’s accessibility factor the spray is very helpful if you have areas of skin that you can’t reach this works well - but in turn you will go through the bottle quickly- I pay out for 10-20 min at least every day and will use the bottle up in 2 weeks- if that bothers you switch to the lotion version of this sunscreen
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Lilac
Houston, US
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Light Sunscreen with a Nice Tropical Scent
Sun protection factor: 30 Sun Protection Factor (SPF), Size: 6 Fl Oz (Pack of 2)
I really like this sunscreen spray for everyday use. It feels lightweight on the skin, sprays on easily, and doesn’t leave a heavy or sticky feeling. The tropical scent smells really nice too. Good option for the beach, pool, or just being outside.
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