SKU: 1634807703

Lipstick on a Pig: Winning in the No-Spin Era by Someone Who Knows the Game

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Description

Lipstick on a Pig: Winning in the No-Spin Era by Someone Who Knows the GameTorie Clarke, renowned and respected in political and business circles as one of the nation's most gifted communicators, offers a complete guide to the new age of transparency. Clarke's message is refreshing and straightforward: No more spin. Always a dubious proposition, spin has become increasingly vulnerable as information sources have proliferated; spin is simply no longer viable. Or put another way, "You can put lipstick on a pig, but it's still

Torie Clarke, renowned and respected in political and business circles as one of the nation's most gifted communicators, offers a complete guide to the new age of transparency. Clarke's message is refreshing and straightforward: No more spin. Always a dubious proposition, spin has become increasingly vulnerable as information sources have proliferated; spin is simply no longer viable. Or put another way, "You can put lipstick on a pig, but it's still a pig." Distilling her twenty-five years of experience and wisdom into eight concise rules, Clarke counsels that politicians and executives need to tell the truth early, often, and in plain language. Clarke's experience is incomparable: She was the Pentagon's communications chief during the early years of George W. Bush's presidency and, prior to that, a high-ranking adviser to the first President Bush and to Senator John McCain. She illustrates her lessons with riveting behind-the-scenes accounts of some of our country's crucial moments over the last two decades -- for instance, as Assistant Secretary of Defense for Public Affairs under Defense Secretary Donald Rumsfeld, she was at the Pentagon on September 11, 2001, and she recounts her experience that day as Rumsfeld's office strove to inform, instruct, and reassure the public. Clarke shows that a policy of transparency not only protects you, but that you even stand to gain from it -- because once you figure out that you can't put lipstick on a pig, you've actually learned something far more powerful: not to create a pig in the first place. Her lessons for getting your message out include: * Tell your own story -- especially if it's bad news -- on your own terms, before someone else tells it on theirs. It will allow you to survive controversy and will also enhance your reputation. * It's about one thing. Be ready and able to explain yourself to the proverbial man on the street in a clear, simple sentence or two. * Admit your mistakes, because the truth will out. Entertaining, approachable, and full of crucial insight and practical guidance, Lipstick on a Pig will be indispensable for business leaders, public figures, and anyone working in media relations. With humor and savvy, Clarke's vision offers truly new opportunities for communications in the Information Age.

Binding Type: Paperback
Publisher: Free Press
Published: 07/01/2008
ISBN: 9780743271172
Pages: 254
Weight: 0.89lbs
Size: 9.02h x 5.98w x 0.61d
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SKU: 1634807703

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lynn martinez
Battle Creek, US
★★★★★ 5
Blk mule
Size: 8.5, Color: Black
They really nice. Good looking and feel comfortable. But I believe they run small. I’m an exchange them for a size up.
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Reviewed in the United States on February 2, 2026
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Catherine
Phoenix, US
★★★★★ 5
LOVE THEM ❤️
Size: 9, Color: Hazelnut
LOVE THESE ❤️ COMFORTABLE.. WELL MADE.. BEAUTIFUL 😍
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Reviewed in the United States on March 17, 2026
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d & d
Houston, US
★★★★★ 5
Genuine leather upper and well made
Size: 10, Color: Sunlight
These shoes are well made and I love the way they look. They look great with jeans or dresses. I usually wear a 9 1/2 or 10 depending on the brand. These are a size 10 and fit. Hopefully after a breaking in period the opening at the toes will loosen up. Also, when walking they make a slap slap sound. Again, hoping after they break in that won't be the case. I got a great deal and poof a couple of days later there was a slightly better deal. I wasn't sure I'd like the color but it's actually really nice. The upper is genuine leather and they are well made.
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Reviewed in the United States on December 6, 2025
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Mytwocents
Battle Creek, US
★★★★★ 5
Beautiful shoe
Size: 7, Color: Smoke Grey
This shoe is fairly narrow, which works fine for my narrow feet. Comfortable. Light. Nice color will match with lots of colors. Fairly comfortable but the skinny part by the toe I see how this would give anyone with a medium side foot blisters. It’s fine on me.
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Reviewed in the United States on August 23, 2025
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Deena
Los Angeles, US
★★★★★ 4
Runs small
Size: 8.5, Color: Sandstorm
This shoe is super cute and comfy. I usually wear an 8 or an 8½. I ordered the 8½, but it was too small, so I had to send it back. I reordered a 9, and it fit perfectly.
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Reviewed in the United States on July 20, 2025

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