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Description
Business FundamentalsThe "Business Fundamentals" text by Donald J. McCubbrey is designed to introduce students, particularly those in developing economies, to the essential concepts of business and other organizations. It does this by focusing on small, entrepreneurial start ups, and expanding the discussion in each chapter to include issues that are faced in larger organizations. Traditional business models are discussed as well as eBusiness models, with appropriate
The "Business Fundamentals" text by Donald J. McCubbrey is designed to introduce students, particularly those in developing economies, to the essential concepts of business and other organizations. It does this by focusing on small, entrepreneurial start-ups, and expanding the discussion in each chapter to include issues that are faced in larger organizations. Traditional business models are discussed as well as eBusiness models, with appropriate links to the IS Global Text and other relevant websites. All major functional areas of modern organizations are covered.
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