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Description
The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They DoWhy are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human
Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille's breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These codes--the Culture Code--are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What's more, we can learn to crack the codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser--the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger's coffee - one of the longest lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L'Or al improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes--ranging from sex to money to health to America itself--to give us "a new set of glasses" with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.Binding Type: Paperback
Publisher: Crown Business
Published: 07/17/2007
ISBN: 9780767920575
Pages: 213
Weight: 0.45lbs
Size: 8.10h x 5.50w x 0.80d
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4.2 ★★★★★
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Product Reviews
★★★★★ 3
Chew proof except for stuffing
Color: Grey, Color: Grey
I left Sage with her new chew toy and was distracted by something in the other room. I came back not 5 minutes later, and this was what I saw! Stuffing all over the floor! And that was just the beginning. By the end of the day, I had cleaned up stuffing several times from separate sessions with the toy! The rest of the poor toy is holding together, except that it has lost a couple of squeakers. I don't know whether to recommend it or not. Sage is exceptionally, extraordinarily, extremely, immensely, and profoundly aggressive when she chews (on inanimate objects only -- no humans or other animals!).
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Reviewed in the United States on April 30, 2023
★★★★★ 5
Great hit with my dog
Color: Grey, Color: Grey
The gray rhino is a great hit with my dog. She's a medium size golden (53lbs) likes to chew and tug, but she is not not too aggressive with toys, and this has become her favorite toy. Over the last 2 weeks she's removed the top arms from the body and "killed" one of the squeakers, and the arms are now a separate tug toy. We could have put the arms back, but she figured out those come off, and she would take them out again. The armless rhino is still the one she carries around from room to room, plating tug and fetch with every day. The toy is very well stitched, the fabric is of good quality and there are no small pieces that come apart to be swallowed. It gets dirty from all the playing so I plan to throw it in the wash every month or so.
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Reviewed in the United States on February 25, 2024
★★★★★ 5
Love it!!!
Color: Grey
I have bought three of these for my French bulldog. She has went through three of them already. She loves this toy highly recommend for an energetic dog.
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Reviewed in the United States on February 6, 2026
★★★★★ 5
Great toy
Color: Grey
My girl loves this toy. She has a lot of toys but this is her favorite. She is a 26 lb mini golden and we have had it over a year. It is just now starting to show wear. Once it is completely worn out I will buy it again!
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Reviewed in the United States on February 20, 2025
★★★★★ 5
Durable product.
Color: Grey
My dog loves it. Very durable.
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Reviewed in the United States on April 12, 2026