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Description
Convergence MarketingOffering a common language, better processes, and a set of practical tools, Convergence Marketing is a real world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct
Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct together with respect to both disciplines, within the same silos. And it offers the necessary tools and processes that deliver better results. Our global market demands nothing less than this fully integrated approach. Convergence Marketing is the key to shifting marketing communications efforts from a cost-based to a profit-driven model and will have your CFO begging you to spend more money.Binding Type: Hardcover
Publisher: John Wiley & Sons
Published: 02/03/2009
ISBN: 9780470164938
Pages: 187
Weight: 0.70lbs
Size: 9.00h x 6.10w x 0.90d
Review Citations: Reference and Research Bk News 05/01/2009 pg. 121
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4.3 ★★★★★
Based on 14 reviews
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Product Reviews
★★★★★ 5
Great pillow
Size: Standard (2 Pillows + 2 Protectors), Style: Medium, Configuration: Pillows + Protectors
This pillow is great. It supports my head and is just the right softness. Love the fact that it is machine washable. Would definitely purchase it again.
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Reviewed in the United States on May 21, 2026
★★★★★ 5
Great pillow
Size: Standard (2 Pillows + 2 Protectors), Style: Medium, Configuration: Pillows + Protectors
Very well made pillow! It doesn't go flat right away like so many other pillows do. Very comfortable as well. I would purchase again.
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Reviewed in the United States on May 20, 2026
★★★★★ 4
Would buy again
Size: Standard (2 Pillows + 2 Protectors), Style: Medium, Configuration: Pillows + Protectors
I bought these pillows with the pillow protectors included. After 15 minutes of fluffing the pillows in the dryer they took their shape and were ready to use.
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Reviewed in the United States on April 22, 2026
★★★★★ 5
Nice medium thickness. Fits in shames great. Firm for a medium but will work well
Size: Standard (2 Pillows + 2 Protectors), Style: Medium, Configuration: Pillows + Protectors
Nice pillows for the price. I got the medium thickness and it’s a little stiff, but I think once slept on, it should soften up a bit, but if you like a softer or flatter pillow, definitely go for the soft one. But the quality seems to be very well-made. It puffed up straight out of the package. It didn’t have any smell whatsoever, and it fit perfectly in my standard size shams.
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Reviewed in the United States on March 22, 2025
★★★★★ 3
Loved them but may not last too long
Size: Standard (2 Pillows + 2 Protectors), Style: Medium, Configuration: Pillows + Protectors
I’m kind of torn on these. I love them and I want to buy more because they were very affordable and very comfy! I’ve had them less than six months and they lose their plumpness after a few nights sleep but they are easy to fluff back up. They are pretty thick and firm but form to your head and neck perfectly..for me at least. I’ve tossed them in the washer and dryer and they have been fine. Fluffed right back up perfectly. The material inside seems to be clumping together now. it’s easy to fluff them back out but you can notice the spaces where they’re starting to clump and even though they can be fluffed again it does seem they are starting to become compacted and I find myself having to fluff them more often. I’ll see how much longer they’ll last, but I will buy again because they are pretty comfortable. I love the covers they came with also. They stay cool and wash easy! Overall, great for the price, maybe not in the long run if you continue to buy, but I’ll see how much longer they’ll stay in good shape!
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Reviewed in the United States on November 14, 2025
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