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Description
LOGO Design Love: A Guide to Creating Iconic Brand IdentitiesCompletely updated and expanded, the second edition of David Airey's Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using
Completely updated and expanded, the second edition of David Airey's Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects-including sketches and final results of his own successful designs-he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more.
In Logo Design Love, you'll learn:
- Best practices for extending a logo into a complete brand identity system
- Why one logo is more effective than another
- How to create your own iconic designs
- What sets some designers above the rest
- 31 practical design tips for creating logos that last
Binding Type: Paperback
Publisher: Peachpit Press
Published: 08/20/2014
ISBN: 9780321985200
Pages: 240
Weight: 1.30lbs
Size: 9.00h x 6.90w x 0.60d
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4.8 ★★★★★
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Product Reviews
★★★★★ 5
Good product
Size: One Size, Color: Brown
I like it. well fabricate.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 23, 2026
★★★★★ 3
Orange looking, but large capacity
Size: One Size, Color: Brown
I ended up returning this product, it looks more orange in color than what is pictured. Also, it doesn't smell like leather. On a positive note, it was inexpensive and did have a large organization capacity.
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Reviewed in the United States on December 4, 2025
★★★★★ 5
Best wallet on the market.
Size: One Size, Color: Nubuck Black, Size: One Size, Color: Nubuck Black
This is the only wallet I buy now. Over and over. I like simple wallets. No bifold. Trifolds hurt your back. Hard case are a mess that rub your credit card mag strips off from friction. I found this a few years back and have bought 3. I am a stone worker so mine get worn from the dust and grit in my pockets faster than normal wear and I need to swap them out every couple of years. I like the simplicity and the fact that the pockets are stitched the same depth so your cards stack like varying length stair-style tabs rather than all the same depth. Wallet is RDIF protection lined. I can put like 15 cards in this wallet and it’s still thinner than a bifold holding 5. I love it. I mean it. I haven’t found a better wallet than this one. They are very well-built. Picture shows wallet with 19 cards + 40 dollars. 3/4 of an inch thick.
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Reviewed in the United States on December 5, 2025
★★★★★ 5
Alpine Swiss makes such a good product, well, I purchased three!
Size: One Size, Color: Nubuck Tan
These leather money clips will not disappoint. Great craftsmanship at a great price!
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Reviewed in the United States on March 30, 2026
★★★★★ 4
Good Product
Size: One Size, Color: Smooth Finish Black
Good product although the leather is a bit stiff. Hopefully it will soften up over time. Fair price, fast shipping…
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Reviewed in the United States on April 30, 2025
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