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Description
Winning the Big Ones: How Teams Capture Large ContractsThe authors, using the techniques in Winning the Big Ones, have helped their clients win over $286 Billion in contract awards with an 86%% win rate. This book describes how capture teams pursue and win large contracts. Learn how top performing capture teams pursue and win large contracts: Structure your business acquisition process like the top performers Select the best few opportunities Develop a win strategy that differentiates your solution on
The authors, using the techniques in Winning the Big Ones, have helped their clients win over $286 Billion in contract awards with an 86%% win rate. This book describes how capture teams pursue and win large contracts. Learn how top performing capture teams pursue and win large contracts:
¥ Structure your business acquisition process like the top performers
¥ Select the best few opportunities
¥ Develop a win strategy that differentiates your solution on those attributes most important to the customer
¥ Establish the Price-to-Win to bid the highest price possible and win
¥ Collect intelligence and conduct competitive analysis
¥ Influence the customer to shape the acquisition to improve your position
¥ Pre-sell your solution
¥ Organize and staff the capture team
¥ Craft persuasive win themes and proofs of benefits
¥ Close the sale with effective negotiation strategies.
All of these techniques are illustrated with a hundreds of real world examples.
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