SKU: 44262018969

This Is Not a T-Shirt: A Brand, a Culture, a Community--A Life in Streetwear

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Description

This Is Not a T-Shirt: A Brand, a Culture, a Community--A Life in StreetwearThe story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself Streetwear occupies that rarefied space where genuine cool coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It's the ubiquitous style of dress comprising hoodies, sneakers, and T shirts. In the beginning, a few brands defined this style; fewer still

The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself

Streetwear occupies that rarefied space where genuine cool coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It's the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts. In the beginning, a few brands defined this style; fewer still survived as streetwear went mainstream. They are the OGs, the "heritage brands." The Hundreds is one of those persevering companies, and Bobby Hundreds is at the center of it all.

The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture.

In This Is Not a T-Shirt, Bobby Hundreds cements his spot as a champion of an industry he helped create and tells the story of The Hundreds--with anecdotes ranging from his Southern California, punk-DIY-tinged youth to the brand's explosive success. Both an inspiring memoir and an expert assessment of the history and future of streetwear, this is the tale of Bobby's commitment to his creative vision and to building a real community.

Binding Type: Hardcover
Publisher: MCD
Published: 06/25/2019
ISBN: 9780374275792
Pages: 336
Weight: 0.95lbs
Size: 8.40h x 5.40w x 1.10d

Review Citations: Publishers Weekly 05/20/2019
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SKU: 44262018969

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Kayla Penkava
Bozeman, US
★★★★★ 3
Great product, bad packaging
Style: SPF 50, Size: 6 Fl Oz (Pack of 2)
I love this sunscreen! I use it on myself and my child and it works very well. However, the spray nozzle on one of the cans is locked and it will not work. I have tried to turn the lock, lift it up, etc., to no avail. This item is also not returnable. $20 for 1 can of sunscreen is quite expensive.
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Reviewed in the United States on September 7, 2023
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Deb
Battle Creek, US
★★★★★ 5
Great product
Style: SPF 50, Size: 6 Fl Oz (Pack of 2)
Product is great with good coverage and ease of use. Much better than comparable products because it is very light feeling and doesn't leave a heavy or sticky residue on your skin. Perfect protection for anyone who burns easily or fair skinned. However I paid for the extra rushed 3 day shipping and it was delayed and I wasn't reimbursed the extra shipping charges even though it arrived 6 days later.
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Reviewed in the United States on February 16, 2024
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Amazon Customer
San Leandro, US
★★★★★ 1
Save your money- don’t buy
Style: SPF 50, Size: 6 Fl Oz (Pack of 2)
Purchased this for our trip to Mexico. At two cruise ports we were doing a combination snorkel and pool day. I got this sunscreen because it was reef friendly and came with two bottles. Both bottles were IMPOSSIBLE to spray. You could not sunscreen yourself because you had to hold the bottle just right, push down with extreme force, and have your fingers place very specifically on the lid. My 13 year old and husband couldn’t even use the bottles. I did figure it out so I had to continually sunscreen everyone in the family. No one in my family has sensitive skin, but we all ended up with a fine rash after using this sunscreen. On days prior we used another brand and no one had a problem. We also reapplied often (every 60-90 min) and we still got pretty burnt. Maybe we got a bad batch…
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Reviewed in the United States on April 2, 2023
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Hobbes0516
Cuba, US
★★★★★ 5
Perfect spray sunscreen
Style: SPF 50, Size: 5 Fl Oz (Pack of 1)
Arrived quickly! Best spray on sunscreen I have used /effective!
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Reviewed in the United States on March 22, 2026
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Beboncho
Belleville, US
★★★★★ 5
Great Smell and No Mess Sunscreen
Style: SPF 50, Size: 5 Fl Oz (Pack of 1)
Love the smell and it brings great memories. Anytime we go to the beach or pool, this is very easy to apply and no mess. I love this sunscreen and would recommend!
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Reviewed in the United States on January 23, 2026

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