SKU: 52568260594

The Leader's Edge: Using Personal Branding to Drive Performance and Profit

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The Leader's Edge: Using Personal Branding to Drive Performance and Profit"The Leader's Edge is a must read for aspiring entrepreneurs and executives. Susan Hodgkinson has done what most management consultants and scholars are unable to do. She has written a book consistent with the best research on impression management, social networks and executive development without the jargon. The Leader's Edge provides keen insights and actionable prescriptions for creating a personal brand. The 5 P's framework is the most useful I

"The Leader's Edge is a must read for aspiring entrepreneurs and executives. Susan Hodgkinson has done what most management consultants and scholars are unable to do. She has written a book consistent with the best research on impression management, social networks and executive development without the jargon. The Leader's Edge provides keen insights and actionable prescriptions for creating a personal brand. The 5 P's framework is the most useful I have found for analyzing and taking action to maximize how others will value your potential to contribute and be willing to invest in it.

"Every aspiring professional of color needs to read this book. Susan Hodgkinson writes with sensitivity to the challenges racial minorities often face in large corporations. Her advice is part and parcel of the tools one needs to be liberated from the self-limiting and defensive approaches minorities often take to being undervalued in their places of work. This book is about power and taking control of one's own destiny."
--David Thomas, Professor of Organization Behavior, Harvard Business School, and Author of Breaking Through, The Making of Minority Executives in Corporate America

"Sue Hodgkinson is a brilliant executive coach and a vital partner to me in supporting some of my most important clients at Genzyme. Sue brings her successful approach forward in The Leader's Edge. She gets to the heart of the matter in a way that few others do, enabling leaders to envision and embark upon new pathways to personal excellence."
--Joan Wood, Senior Vice President, Leadership and Organization Development, Genzyme Corporation

"Every leader at every level needs to read this book."
--Deborah Merrill-Sands, Former Dean, Simmons School of Management

"Progressing to senior leadership requires a concerted series of adjustments in your leadership approach. This book helps you assess all the dimensions of how you lead, as well as the barriers you should anticipate as you ascend, and strategies for overcoming them. The personal brand framework is practical and following Hodgkinson's advice will bring quick, high impact results to your work."
--James G. Connolly, Former President, Citizens Financial Group

"With the clarity and passion of a true visionary, Sue Hodgkinson delivers a practical and potent approach to the phenomenon of 'personal branding.'"
--Donna D'Cruz, Founder and CEO of Rasa Music



Binding Type: Hardcover
Publisher: iUniverse
Published: 09/07/2005
ISBN: 9780595673070
Pages: 146
Weight: 0.82lbs
Size: 9.02h x 5.98w x 0.50d
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SKU: 52568260594

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4.9 ★★★★★
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Shovelhead
Dallas, US
★★★★★ 5
Wow just wow. It works great.
I have a 2017 vengeance and it has had a bit of sun even though it stays in a building when not used. It was getting a bit of fading even though I polish it each year. I wanted to try something and this was what I settled one after looking. Yes it is a bit of work on a 43’ fifth wheel. I ordered 2 kits but after a week of working on it after work we went camping and where next to a week old fifth wheel and he asked what I used to make it look better than his. It has a mirror finish on it now. After 6 months it still looks great and it’s durable and ease of use. What an effective product
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Reviewed in the United States on September 23, 2024
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Linda Carol Allen
Los Angeles, US
★★★★★ 5
Great product for rv
This is an excellent product. The front of our camper was very faded from the sun even though we keep it under a cover. After four coats, it looks like a different RV. We are going to do the entire camper. The difference is amazing. You will be so happy with the results. We would give it a 10 if possible.
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Reviewed in the United States on October 19, 2025
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Royal foil
Charlottesville, US
★★★★★ 5
Amazing fiberglass restoration.
So easy to use and fabulous results. A few years back I had tried Maguires products to restore the shine on a 5th wheel. That was so labor intensive and the results were struggled to achieve faded quickly. I hesitated to Poli Glow due to the cost and our prior attempts lackluster results. I was able to get the restoration kit at a discount on Black Friday through the stores website and tackled the camper with the temps between 60-90 as instructed. I bought 2 of those kits just to find out that due to the climate and UV exposure the number of coats I would need for the Poli Glow was going to exceed the amount I had on hand through the 2 restoration kits. So I had to scramble to buy another bottle of Poli Glow. Applying this product is just time consuming and not difficult. Make sure to properly prepare the surface before using poliglow. The whole system turn a badly oxidized camper into a shiny finish. I am truly shocked. Hopeful the results will last a while. 5th wheel camper 40 foot long. I have used 3 poliglow bottles (12 coats), 1 bottle poli ox, 1.5 bottles of Poli wash (of course, not in that order). I potentially need 1 more bottle of Poli Glow to finish nose cone/basement area (basement area is still in good condition so may not do this area if I can get the nose cone with the remainder of the Poli glow I have.)
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Reviewed in the United States on January 19, 2026
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Kindle Customer
Los Angeles, US
★★★★★ 4
Worth the time and effort.
After proper surface prep and 6 applications, my badly sun damaged RV shined like new, with many compliments. However, after a few months under the cover, the fiberglass surfaces that were in contact with the occasionally wet cover in the Florida sun discolored badly, and will have to be wet sanded and the coating re-applied. Also, the polish does not hold up well where boat fenders rub against the coating, and it wears away in cockpit areas that are heavy hand traffic, like hatchways and around handrails. Overall a decent product, I will probably re-apply in a couple seasons.
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Reviewed in the United States on September 23, 2025
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Randy Brown
Grantham, US
★★★★★ 5
Brings old paint back to life.
Best product for fiberglass oxidation. Tried many different wax’s and compounds. Poly Glow did what the wax could not do.
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Reviewed in the United States on April 29, 2026

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