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Description
Campaigns That Shook the World: The Evolution of Public RelationsOver the past four decades, a series of groundbreaking PR campaigns have helped to shape popular culture and influence public opinion. With a foreword from WPP CEO MartinSorrell, "Campaigns that Shook the World" provides the inside story on 10 of these pivotal campaigns, examining their strategy and tactics, the imagery and icons they created, and the powerful personalities behind them. Each chapter is built around extended case studies (Dove's
Over the past four decades, a series of groundbreaking PR campaigns have helped to shape popular culture and influence public opinion. With a foreword from WPP CEO MartinSorrell, "Campaigns that Shook the World" provides the inside story on 10 of these pivotal campaigns, examining their strategy and tactics, the imagery and icons they created, and the powerful personalities behind them. Each chapter is built around extended case studies (Dove's Campaign for Real Beauty, London 2012Olympic Games), and provides an accessible account of modern PR and its interaction with cultural icons, such as the RoyalFamily, Margaret Thatcher, David Beckham, the Rolling Stones, and newsworthy events, including Barack Obama's 2008 Presidential campaign.Binding Type: Paperback
Publisher: Kogan Page
Published: 10/28/2015
ISBN: 9780749475093
Pages: 232
Weight: 0.73lbs
Size: 9.21h x 6.14w x 0.49d
Review Citations: Foreword 12/07/2015
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★★★★★ 5
Great wire.
Color: Black, Size: 15 feet
The flexibility is wonderful to work with. I used the red and black for a car audio application and it was a perfect choice for bending and snaking through the engine compartment and interior of the car. I have some just sitting on a bench and it still hasn't corroded and it's at least 3 years old. The insulation is very supple and has a nice feel to it and it carried current no problem of course.
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Reviewed in the United States on July 4, 2023
★★★★★ 5
Size
Color: Black, Size: 20 Feet
Perfect fit
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Reviewed in the United States on December 14, 2025
★★★★★ 5
Great Quick service
Color: Black, Size: 15 feet
Nice super heavy wire
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Reviewed in the United States on September 22, 2025
★★★★★ 5
top wire.
Color: Black, Size: 10-feet
great wire, work like a charm, easy to handle, great for battery cables. priced right for size
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Reviewed in the United States on August 3, 2020
★★★★★ 5
Very nice
Color: Black, Size: 20 Feet
This is some nice wire vey fine strands. Makes great flexable batter cables
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Reviewed in the United States on September 8, 2024