SKU: 62840530068

Amida Digitrend Manual Wind Driver's Watch Jump Hour LRD display rare 1970s

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Description

Amida Digitrend Manual Wind Driver's Watch Jump Hour LRD display rare 1970sAmida Digitrend Manual Wind Driver's Watch (1970s) A Futuristic Relic of Retro Horology A curious and captivating artifact of 1970s ingenuity, the Amida Digitrend Drivers Watch captures the essence of experimental design and space age futurism with unapologetic flair. Born in an era when horological houses dared to reimagine time display itself, this rare jump hour marvel stands apart as both a clever optical illusion and a statement of bold design.

Amida Digitrend Manual Wind Driver's Watch (1970s) – A Futuristic Relic of Retro Horology

A curious and captivating artifact of 1970s ingenuity, the Amida Digitrend Driver’s Watch captures the essence of experimental design and space-age futurism with unapologetic flair. Born in an era when horological houses dared to reimagine time display itself, this rare jump hour marvel stands apart as both a clever optical illusion and a statement of bold design.

Optical Innovation – The Light Reflective Display (LRD)

At the heart of the Amida Digitrend lies its most whimsical innovation: the patented Light Reflective Display (LRD). Conceived as a cost-effective counterpoint to the LED craze of the era, the LRD ingeniously uses mirrored prisms to refract horizontally mounted jump hour discs into a vertical reading format. Time appears to float, cleanly legible at a 90-degree angle—a practical driver’s aid and a visual spectacle in its own right.

What you see is not what you get; the movement rests flat in the case, but the digits beam upward, defying the logic of traditional watchmaking with optical trickery worthy of science fiction.

Raw Mechanical Character – The MBWC One-Jewel Caliber

Inside ticks a humble yet charming MBWC (Michael Berger Watch Company) one-jewel pin lever movement. Designed for affordability rather than finesse, this mechanical heart is simplistic yet surprisingly reliable. Each winding is a small ritual of retro mechanical engagement, reaffirming the watch’s analogue soul in a world that was rapidly shifting toward digital coldness.

And while the movement may lack the pedigree of haute horlogerie, its authenticity lies in its honesty—no-frills mechanics delivering the quirky promise of a futuristic experience.

Form Meets Funk – Brutalist Steel Case and Bracelet

Encased in a sharply angular base metal body measuring 40mm by 37mm, the watch embraces the brutalist lines and forward-leaning ergonomics of 1970s industrial design. The integrated full-length steel bracelet completes the look—chunky, utilitarian, and undeniably of its time. Despite its affordable origins, the case has aged remarkably well, retaining a crisp geometry that enhances the bold silhouette.

This is not a watch for the understated. It’s a conversation starter, a collector’s delight, and a wearable time capsule from the peak of retro-futurist optimism.

A Cult Icon – Collectible and Rare

Originally showcased at Basel Fair 1976, the Amida Digitrend was a direct response to the prohibitively expensive digital driver’s watches like the Girard-Perregaux Casquette and Bulova Computron. Amida offered something equally eye-catching at a fraction of the cost. Though it was never a mainstream success, the Digitrend has since achieved cult status among collectors, praised for its unorthodox design and underdog narrative.

Rarely seen in such preserved condition, and with its optical system still performing its magic, this example embodies the best of the genre—a genuine relic from an era that wasn’t afraid to dream differently.

Specifications:

  • Model: Amida Digitrend LRD Driver’s Watch

  • Year: Circa 1976

  • Movement: MBWC Manual Wind, One-Jewel Pin Lever

  • Display: Jump Hour with Light Reflective Display (LRD)

  • Case Material: Base metal

  • Case Size: 40mm x 37mm

  • Bracelet: Integrated full-length steel bracelet

  • Crystal: Acrylic

  • Condition: Very Good – crisp case lines, functional LRD, reliable movement

Why This Watch?

The Amida Digitrend isn’t just a wristwatch—it’s a window into a moment when watchmakers dared to think sideways, literally. It may not boast gold or gems, but it offers something arguably rarer.

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Exchange/Return Notes
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SKU: 62840530068

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4.7 ★★★★★
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Verified Purchase
Isaac
Phoenix, US
★★★★★ 5
Beautiful Watch, and easy to set up.
Color: 5535-ZP-blue
Looks classy, very easy to set the time, day of the week, and date. It is a class cover so it can break if dropped (my kids broke my first one), but it's inexpensive so it wasn't a huge deal. It's easy to read. Battery hasn't died for months. It's easy to put on and the size works for me.
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Reviewed in the United States on March 27, 2026
S
Verified Purchase
Stephen W. Elliott
Lake Worth, US
★★★★★ 5
Runs like a Rolex
Color: 5535-ZP-blue
What a watch!! A very nice watch. Everyone asks if it is a Rolex!! I say NO but it keeps me on time like a Timex. The band is wearing a little quickly but otherwise thumbs up!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on December 4, 2025
H
Verified Purchase
Hyperion Grey Solomon
West Palm Beach, US
★★★★★ 1
Most important review for this watch and company.
Color: 5566-ZP-blue face, Color: 5566-ZP-blue face
I bought two and they both broke. Customer service has ignored my e-mail. What more do you need to know about a company? I personally wrote them through their own website, so they could keep Amazon out of it. It makes me angry that they won't even reply to my e-mail. I was nice. Both watches broke, neither one if actually water proof. The band is exceptionally thin and it WILL break on you once it arrives. It's so poor, that my body moisture is what got into the face of the watch. What the heck? I've had better 9 dollar watches from Walmart. Zero out of zero for the COMPANY who doesn't care about their customers, and zero out of ten for watch quality. Useless. I wasted 60-80 bucks on two of these! BOTH BROKE! and in more than one way!!!!! Terribly marked up (this is less than a 10 dollar Walmart watch - quality is LOWER than the lowest 3 dollar watches off Temu, Shien, Walmart), customer service is non-existent, and the band WILL BREAK on you. It's worthless. Take your money somewhere else. Attached pictures show the moisture leak from my sweat, but in real life, it's actually much worse. Worthless, not usable. Two of them folks. TWO!
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Reviewed in the United States on May 2, 2026
S
Verified Purchase
sheila
San Leandro, US
★★★★★ 5
Quality Watch
Color: 5566-ZP-white face
A very nice looking inexpensive watch for work if you are in a job that you don't want to wear an expensive watch.
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Reviewed in the United States on January 15, 2026
J
Verified Purchase
John Schmidt
West Palm Beach, US
★★★★★ 4
As Advertised
Color: 5535-HP-white
The watch is what I expected, and works upon receipt as advertised. At this price, if it only works for 4-6 months it's easily worth the money. Large, nice looking face, day/date. Wristband is what you'd expect, but adequate and comfortable.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on December 25, 2023

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