SKU: 72209679284

Aveda Be Curly Advanced Shampoo 250ml

Sale price$53.10 Regular price$59.00
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Ships within 48 hours · Estimated delivery Jul 18 - Jul 23

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Description

Aveda Be Curly Advanced Shampoo 250mlThe Aveda Be Curly Advanced Shampoo 250ml is a 94% naturally derived, vegan friendly cleanser that marks a new era in textured hair care. Engineered with Avedas latest peptide powered technology, this shampoo doesn't just wash the hair; it fundamentally improves the health and appearance of curls, coils, and waves. It is formulated with a powerful vegan curl strength peptide derived from pea and vegetable proteins, which works to reinforce the hair's

The Aveda Be Curly Advanced™ Shampoo 250ml is a 94% naturally derived, vegan-friendly cleanser that marks a new era in textured hair care. Engineered with Aveda’s latest peptide-powered technology, this shampoo doesn't just wash the hair; it fundamentally improves the health and appearance of curls, coils, and waves. It is formulated with a powerful vegan curl-strength peptide derived from pea and vegetable proteins, which works to reinforce the hair's internal structure and increase its resistance to breakage.

The formula is further enriched with certified organic kokum seed butter, which provides deep, weightless nourishment to the hair fiber, and organic aloe, which helps to smooth the cuticle for a frizz-free finish. This "Advanced" variant is specifically designed to be low-lather and sulfate-cleanser-free, providing a gentle "co-wash-like" experience that respects the delicate moisture balance of very dry or fragile curls. This 250ml bottle is the essential foundation for any curly girl method (CGM) routine, providing a professional-grade clean that leaves hair 2x shinier and significantly more defined.

Benefits

  • Internal Strength: Features a vegan peptide complex that builds structural resilience, making curls more resistant to snapping and mechanical damage.
  • Sulfate-Free Purification: Gently removes buildup, pollutants, and excess sebum using coconut-derived surfactants to prevent pigment stripping and dehydration.
  • Instant Frizz Protection: Smooths the hair cuticle immediately, providing a shield against 24-hour humidity and environmental stressors.
  • Enhanced Definition: Helps to "clump" and define natural curl patterns from 2A through 4C, preventing the "fuzz" associated with traditional shampoos.
  • Lightweight Hydration: Infuses the hair with kokum butter to replenish moisture without weighing down finer wave patterns.
  • 94% Naturally Derived: Formulated with pure plant, non-petroleum mineral, and water sources for a clean, sustainable beauty experience.
  • Refreshing Aroma: Scented with Aveda’s signature Pure-Fume™ blend of certified organic lemon, bergamot, and orange.

Ideal For

  • All Textured Hair: Expertly balanced for wavy (Type 2), curly (Type 3), and coily (Type 4) hair patterns.
  • Fragile & Breakage-Prone Curls: Ideal for those seeking to reinforce their hair's structural integrity after chemical or heat damage.
  • High-Humidity Environments: A must-have for individuals living in tropical or coastal Australian regions who struggle with daily frizz.
  • Color-Treated Curls: Gentle enough to maintain the vibrancy of salon-professional color while providing intensive nourishment.

Why you'll love it
You’ll love this shampoo because it provides the "wow" factor of a professional curl-defining treatment in the comfort of your own shower. At AMR Beauty, we know that managing textured hair can be a struggle; this formula makes the process effortless by providing instant detangling and softness even before you reach for your conditioner. You will love how your curls feel plush and touchable rather than "stripped" or stiff. It is a 100% vegan and cruelty-free solution that allows you to embrace your natural texture with the confidence of a high-end salon finish.

Final word
Don't settle for undefined, thirsty curls. The Aveda Be Curly Advanced™ Shampoo 250ml offers a sophisticated, science-led solution that respects the biological complexity of textured hair. By integrating this advanced cleanser into your routine, you are choosing a future of resilience, high-definition bounce, and unparalleled shine for your curls.

Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 72209679284

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4.2 ★★★★★
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Anna-kay Murdock
Charlottesville, US
★★★★★ 5
Lightweight
Style: SPF 30, Size: 5 Fl Oz (Pack of 1)
Very light weight. Great sunscreen. Keeps u moisturized
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 17, 2026
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kbvalentine
Grantham, US
★★★★★ 5
Soaks in and lasts
Style: SPF 30, Size: 5 Fl Oz (Pack of 1)
We live in Florida and need strong sunscreen for any amount of time in the sun. I apply this lotion liberally before putting on my suit. It is NOT greasy and soaks in well and leaves no residue or smell. I can be in the water in the middle of the day for 3-4 hours before I need to reapply. I typically would begin to feel my skin start to burn after 2 hours but this sunscreen allowed me to tan without burning.
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Reviewed in the United States on August 1, 2024
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Sarah N.
Belleville, US
★★★★★ 4
Does its work
Style: SPF 30, Size: 5 Fl Oz (Pack of 1)
Is not bad. It does its work, but is too oily.
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Reviewed in the United States on September 3, 2025
M
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MacDaddy
Grantham, US
★★★★★ 5
Lightweight, doesn't run into my eyes
Style: SPF 30, Size: 5 Fl Oz (Pack of 1)
I really like this as an everyday sunscreen and for outdoor sports. It looks thick compared to the watery Kinesys (my other go-to sunscreen), but the Eucerin goes on light and stays put. Unlike Kinesys, it doesn't get into my eyes by the afternoon. I still prefer the K. brand for easy application to my hairy arms and legs, but the Eucerin 30 is perfect for face and neck. I also tried the SPF 50 version of this, and the spray-can version, but they don't go on very well, so I'm returning to this one.
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Reviewed in the United States on October 25, 2024
A
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Abbie
Lexington, US
★★★★★ 5
Great for Sensitive Skin
Style: SPF 30, Size: 5 Fl Oz (Pack of 1)
I've been using greasy white, mineral sunscreens for years because the chemical sunscreens all made me break out in a rash--until I tried this one. It dries clear, is non-greasy, and goes on well. Note the relatively few inactive ingredients compared to other chemical sunscreens. Whatever ingredient irritated my skin is not in this one and I love it!
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Reviewed in the United States on October 30, 2023

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