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Description
Selling the Invisible: A Field Guide to Modern MarketingSELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll up your sleeves, jargon free, accessible style, such as: Greatness May
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:- Greatness May Get You Nowhere
- Focus Groups Don'ts
- The More You Say, the Less People Hear &
- Seeing the Forest Around the Falling Trees.
Binding Type: Paperback
Publisher: Grand Central Publishing
Published: 03/20/2012
ISBN: 9780446672313
Pages: 247
Weight: 0.45lbs
Size: 7.40h x 5.00w x 0.80d
Review Citations: Library Journal 12/01/2015 pg. 54
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★★★★★ 5
Luxury feel!
This serum is a critical part of my daily skin routine and I plan to purchase it again! My face feels great and hydrated with no stickiness!
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Reviewed in the United States on June 9, 2025
★★★★★ 5
Pores be Gone!!
This stuff really works!!
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Reviewed in the United States on June 7, 2025
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Amazing
It helps my skin moist. I really like the quality of this product.
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Reviewed in the United States on July 22, 2024
★★★★★ 1
Aweful
Not impressed. After reading the reviews I thought this would work well but it doesn't even moisturize my face.
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Reviewed in the United States on April 3, 2026
★★★★★ 5
Recomendable
Deja la piel con luminosidad
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Reviewed in the United States on August 9, 2025