SKU: 74747396807

Customer Relationship Management

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Description

Customer Relationship ManagementCustomer Relationship Management (CRM) emerged in the early 1990s as a technical, systems focused solution. Its importance grew significantly as system providers expanded their reach, and in parallel, the strategic value of CRM became increasingly recognized. This evolution highlighted that CRM was, fundamentally, a business model geared towards achieving sustainable profitability. Academic interest further amplified this shift in the early 2000s,

Customer Relationship Management (CRM) emerged in the early 1990s as a technical, systems-focused solution. Its importance grew significantly as system providers expanded their reach, and in parallel, the strategic value of CRM became increasingly recognized. This evolution highlighted that CRM was, fundamentally, a business model geared towards achieving sustainable profitability.Academic interest further amplified this shift in the early 2000s, solidifying CRM's standing as a universal business topic. The advent of online shopping profoundly re-engineered CRM, firmly centering the customer at the core of business operations. Despite this widespread recognition of its strategic importance and the emphasis on customer-centricity, the current reality for the vast majority of businesses is that CRM has not been fully adopted as a guiding business philosophy and a fully integrated operating model. Its potential has not been entirely grasped, leading to incomplete embrace and suboptimal implementation of robust customer relationship management strategies.The author directly addresses this challenge deconstructing CRM into its fundamental components, explaining the distinct roles and relevance of the 'C' (customer), 'R' (relationship), and 'M' (management) within the framework of customer relationship management. This practical guide is firmly rooted in a strategic framework, aiming to deliver clear, actionable insights and demonstrate how to convert these insights into tangible results. Written in an accessible, jargon-free style and enriched with illustrative case studies, the book provides concrete examples of how effective relationship management operates in practice. It serves as an immediate, practical reference for businesses seeking to develop and implement a comprehensive CRM strategy, fostering stronger customer relationships and driving business growth.

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SKU: 74747396807

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4.0 ★★★★★
Based on 27 reviews
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EE
Houston, US
★★★★★ 5
Comfortable, sturdy, waterproof
Size: 9.5, Color: Black/Black
Loce, love, love these boots. Have walked ten miles with no foot pain around NYC. They go with everything and and are so comfortable. As they are waterproof/resistant, they get a little warm in high temps, but perfect three-season boots.
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Reviewed in the United States on May 17, 2026
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Kate
Louisville, US
★★★★★ 5
Super cute, comfortable, practical, love that they are slip on
Size: 10.5, Color: Tobacco/Black
I have worn these 2-3 times already. The first day was a school/work day so I was on my feet 9 hours and the only issue I had was with the side of the boot rubbing against my ankle. I just make sure I wear socks high enough to cover my ankles or jeans that go into the boots now for long wear days. Absolutely love them! They keep my feet dry in this snow( we live in Michigan). I had been looking for a pair like this for awhile now and was getting super frustrated that I couldn't find my size in any that I liked. I saw that they had these available in a 10.5 and I wear 11. I looked at the Sorel website reviews (since the amazon ones weren't super helpful on sizing) and they said that the boots ran big so I took a chance on the 10.5 fitting me. They fit perfect. I have long narrow feet but I could see where they would be tight or uncomfortable on someone with wider feet. I've been trying to find a pair for my mom now since she has boot envy.
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Reviewed in the United States on January 27, 2026
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Verified Purchase
Nicholle King
Draper, US
★★★★★ 5
Worth it.
Size: 8.5, Color: Crushed Clay/Gum 2
Love all my Sorels. These were really cute, good color, comfortable, warm, fit well, good quality and sturdy. I would order again.
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Reviewed in the United States on March 26, 2026
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jmb02129
Pawtucket, US
★★★★★ 5
Fantastic Boots!
Size: 8.5, Color: Redwood/Gum 10
Completely satisfied with these boots. True to size, well made, comfortable from the get-go; not break in needed. Waterproof- really. The Red Suede has withstood a nasty winter season & still looks great. Good traction. I like the ankle height which looks good with long, mid length pants & leggings. I love the easy slip on/off aspect..made getting ready for dog walking easy. I 100%recommend!
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Reviewed in the United States on April 11, 2026
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Paige
Boise, US
★★★★★ 5
Definitely worth the price
Size: 6.5, Color: Black/Black
Absolutely love these boots! I originally bought them to wear in NYC in December & they did not disappoint. They were comfortable, cute, durable and worked well in the slush/snow. The traction on the bottom is also nice! They kept me warm with wool socks. I wear them almost daily now. Perfect for everyday. easy to wear with variety of outfits. Good every day shoe.
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Reviewed in the United States on January 3, 2026

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