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Description
Writing Copy for DummiesTips on writing to consumers and business to business Create captivating, results oriented, sales generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming
Tips on writing to consumers and business-to-businessCreate captivating, results-oriented, sales-generating copy
Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.
Discover How To:
* Write compelling headlines and body copy
* Turn your research into brilliant ideas
* Create motivational materials for worthy causes
* Fix projects when they go wrong
* Land a job as a copywriter
Binding Type: Paperback
Publisher: Wiley Publishing
Published: 10/29/2004
ISBN: 9780764569692
Pages: 362
Weight: 1.46lbs
Size: 9.06h x 7.50w x 0.87d
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4.8 ★★★★★
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Product Reviews
★★★★★ 5
Best mineral sunscreen
Size: 3.4 Fl Oz (Pack of 1)
Best sunblock. No white cast if you use the 30 spf. My dermatologist recommended this years ago and I’ve used it since.
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Reviewed in the United States on June 5, 2026
★★★★★ 5
No white residue
Size: 3.4 Fl Oz (Pack of 1)
I put this sunscreen on immediately after it was delivered. It smells so good & goes on smoothly without any white residue. It seems to protect the skin, but then again I put some on every hour on the hour and didn't have any issues. I will be reordering. I wish this was on subscribe and save, but will continue to purchase.
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Reviewed in the United States on May 12, 2026
★★★★★ 5
Best sunscreen ever
Size: 3.4 Fl Oz (Pack of 1)
I loooove this mineral sunscreen. It’s goes on so well, and works great. Definitely my favorite of all time!
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Reviewed in the United States on April 30, 2026
★★★★★ 5
Best mineral sunscreen
Size: 3.4 Fl Oz (Pack of 1)
Mineral sunscreen that isn’t chalky or pasty.
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Reviewed in the United States on March 15, 2026
★★★★★ 1
Product leaks into the cap
Size: 3.4 Fl Oz (Pack of 1), Size: 3.4 Fl Oz (Pack of 1)
The packaging appears to be defective and potentially tampered with. Specifically, the nozzle is a different color from the rest of the tube—one that is not consistent with the brand’s standard packaging (I am familiar with this brand and have purchased it before). Additionally, the cap does not close properly, causing the product to leak into the lid and resulting in unnecessary waste.
This raises serious concerns about the product’s authenticity, quality control, and whether it may have been previously opened or altered.
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Reviewed in the United States on March 24, 2026