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Description
Gastrophysics: The New Science of EatingThe science behind a good meal: all the sounds, sights, and tastes that make us like what we're eating and want to eat more. Why do we consume 35 percent more food when eating with one other person, and 75 percent more when dining with three? How do we explain the fact that people who like strong coffee drink more of it under bright lighting? And why does green ketchup just not work? The answer is gastrophysics, the new area of sensory science
The science behind a good meal: all the sounds, sights, and tastes that make us like what we're eating--and want to eat more. Why do we consume 35 percent more food when eating with one other person, and 75 percent more when dining with three? How do we explain the fact that people who like strong coffee drink more of it under bright lighting? And why does green ketchup just not work? The answer is gastrophysics, the new area of sensory science pioneered by Oxford professor Charles Spence. Now he's stepping out of his lab to lift the lid on the entire eating experience--how the taste, the aroma, and our overall enjoyment of food are influenced by all of our senses, as well as by our mood and expectations. The pleasures of food lie mostly in the mind, not in the mouth. Get that straight and you can start to understand what really makes food enjoyable, stimulating, and, most important, memorable. Spence reveals in amusing detail the importance of all the "off the plate" elements of a meal: the weight of cutlery, the color of the plate, the background music, and much more. Whether we're dining alone or at a dinner party, on a plane or in front of the TV, he reveals how to understand what we're tasting and influence what others experience. This is accessible science at its best, fascinating to anyone in possession of an appetite. Crammed with discoveries about our everyday sensory lives, Gastrophysics is a book guaranteed to make you look at your plate in a whole new way.Binding Type: Paperback
Publisher: Penguin Books
Published: 07/03/2018
ISBN: 9780735223479
Pages: 336
Weight: 0.65lbs
Size: 8.30h x 5.40w x 0.80d
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4.6 ★★★★★
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Product Reviews
★★★★★ 5
Small amount but great food product
Style: Beef Jerky, Flavor Name: Original + Teriyaki + Peppered, Size: 9 Ounce (Pack of 1)
I have bought MrBeast stuff, mostly for my kids, and was never disappointed in the flavor and quantity. This time, however, the bags are small. I should have read correctly, so it is my fault. In my head, Mr. Beast's stuff is usually a good amount with better ingredients for a reasonable price. This time, it was not a reasonable price for the amount you get.
However, I would buy again for two reasons: #1 they taste great and feel more filling and lighter than other brands I normally eat, and #2 my wife can't stomach a lot of food, especially since she had her gallbladder removed. But with these sticks, she not only can eat them, but somehow she feels and looks more energetic. Maybe she is just getting a good source of protein that is harder for her to get when she can't stomach other protein foods.
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Reviewed in the United States on January 18, 2026
★★★★★ 5
Great mixed box
Style: Beef Jerky, Flavor Name: Original + Teriyaki + Peppered, Size: 9 Ounce (Pack of 1)
The jerky is my favorite jerky I ever had and I really like the mixed box because you get alil bit of everything. The jerky sticks are flavored nicely but the actual jerky is so freaking good. The flavor is good but it's the texture i love. It's not too soft but also not too hard.
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Reviewed in the United States on March 10, 2026
★★★★★ 3
Not a great value for the money
Style: Beef Jerky, Flavor Name: Original + Teriyaki + Peppered, Size: 9 Ounce (Pack of 1)
Very little product for the money.
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Reviewed in the United States on April 22, 2026
★★★★★ 5
Great Flavor
Style: Beef Jerky, Flavor Name: Original + Teriyaki + Peppered, Size: 9 Ounce (Pack of 1)
Tastes great! My son loves them
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Reviewed in the United States on May 30, 2026
★★★★★ 4
Teriyaki is the best part
Style: Beef Jerky, Flavor Name: Original + Teriyaki + Peppered, Size: 9 Ounce (Pack of 1)
Jack links made well with Mr beast. Teriyaki flavor is amazing and peppered has a tang but overall pretty good
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Reviewed in the United States on February 1, 2026
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