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Description
The Victory Lab: The Secret Science of Winning CampaignsUPDATED FOR THE 2016 ELECTION The book Politico calls "Moneyball for politics" shows how cutting edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so called wise men and replacing them with a radical new data driven order. We've seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of
UPDATED FOR THE 2016 ELECTION The book Politico calls "Moneyball for politics" shows how cutting-edge social science and analytics are reshaping the modern political campaign.Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We've seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century.
The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques--which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods--and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity.
Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.
Binding Type: Paperback
Publisher: Broadway Books
Published: 09/17/2013
ISBN: 9780307954800
Pages: 385
Weight: 0.66lbs
Size: 8.00h x 5.10w x 0.90d
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4.5 ★★★★★
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Product Reviews
★★★★★ 5
Perfect!! I’m obsessed!
Size: Medium (6.8"W*4.4"D*2.2"H), Color: Beige
So cute and great for travel! Lots of organization areas, easy to use, very durable and not made cheap, the zipper closes just fine and it’s compact for traveling or storing under the sink.
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Reviewed in the United States on May 1, 2026
★★★★★ 5
Jewelry travel case
Size: Medium (6.8"W*4.4"D*2.2"H), Color: Blue
Well made. Useful for youth girls, lots of space for earing jobs, chains, rings. It's compact travel case very cute.
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Reviewed in the United States on May 22, 2026
★★★★★ 5
Great little jewelry box!
Size: Medium (6.8"W*4.4"D*2.2"H), Color: Beige
Great little jewelry box for quick vacations! Lots of compartments so my jewelry doesn't get lost or tangled! Love the pouch for bracelets, the hooks for my necklaces, the little board with holes for my earrings and the slots for my rings. Made really well and pretty also! Would make a Nice gift!
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Reviewed in the United States on May 17, 2026
★★★★★ 5
Necessary for travel
Size: Medium (6.8"W*4.4"D*2.2"H), Color: Purple
This is really cute and looks classy. Quality is very nice. The only thing is the hooks for the necklaces didn’t keep them on, but everything else about this is a must for traveling and not losing or tangling up your jewelry.
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Reviewed in the United States on May 23, 2026
★★★★★ 5
LOVE IT!
Size: Large (8.2"W*4.2"D*2.4"H), Color: Beige
I love it. It’s very pretty and simple, in a good way. I plan to use it for all my jewelry and not just for travel. I like that it has a lot of hooks for necklaces and plenty of space for earring and rings. The fabric inside and out seem to be good quality. It’s well made and zips easily. The structure is sturdy as well. The color (white) is just as depicted. I think I got the larger size but it doesn’t feel bulky at all. I like that it comes with an extra pouch for bulkier items. It’s one of the best jewelry boxes I’ve had!
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Reviewed in the United States on May 30, 2026