SKU: 90232696131

The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

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Description

The 22 Immutable Laws of Marketing: Exposed and Explained by the World's TwoThere are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout the world renowned marketing consultants and bestselling authors of Positioning note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable

There are laws of nature, so why shouldn't there be laws of marketing?

As Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of Positioning--note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.



Binding Type: Paperback
Publisher: HarperBusiness
Published: 04/27/1994
ISBN: 9780887306662
Pages: 160
Weight: 0.28lbs
Size: 8.10h x 5.30w x 0.39d
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SKU: 90232696131

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4.6 ★★★★★
Based on 22 reviews
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Product Reviews
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Verified Purchase
TL
Natrona Heights, US
★★★★★ 5
It's Working
Scent: Smoky coffee, Size: 4 Fl Oz (Pack of 1)
I like how it softens and protect hair. I am using sparingly on my scalp and have not used enough to see hair growth yet. I have had it for a month but do not use daily. I am growing my grey hair out and I have noticed that some of the white hairs are more salt and pepper now so it naturally darkens hair. My friend who told me about the product has been using it longer and her grey hairs are pretty much unnoticed by the natural darkening effect, blending enough to give her a light brown look. I have extremely fine thin fragile hair so I leave it on instead of rinsing or washing it out per instructions, that is another reason I do not use daily on hair and scalp. So far I have not had any negative side effects by using sparingly and leaving in until weekly wash. There is a strong smokey smell but not overwhelming for me and the scent dicipates within an hour or less.so I am not bothered by it. After using product on my hair, I rub a little on my nails & cuticles. It appears to help, as my cuticles are a lot healthier now.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 1, 2024
B
Verified Purchase
Bstew
New York, US
★★★★★ 4
Ash vs. Moisture/Success?
Scent: Smoky coffee, Size: 4 Fl Oz (Pack of 1)
The product feels great on the skin and moisturizes well. Although, don't be fooled by the smokey coffee detail. I'm an avid expresso bean grinder and drinker, this is no coffee. Smells like strong chain smokers favorite corner of the house on a stressful day. Imagine ash trays and Jojoba blended. Now that that's explained, it genuinely feels great on the skin/beard/scalp. Unfortunately, I am unsure how long my wife will tolerate this as a nighttime routine.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on September 9, 2025
D
Verified Purchase
denise varnell
Fort Morgan, US
★★★★★ 5
Strong coffee smell. Might not be be compatible for everyone. However, product is really good.
Scent: Smoky coffee, Size: 4 Fl Oz (Pack of 1)
Love this product. May not be compatible for someone who doesn't like smell of coffee that does not detract from the product. it's really good for hair.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 5, 2026
N
Verified Purchase
Natalie
Battle Creek, US
★★★★★ 3
So far nothing amazing
Scent: Smoky coffee, Size: 4 Fl Oz (Pack of 1)
So I’ve been using for a couple of weeks now and I haven’t noticed any difference. I am going to continue on. I don’t know if it takes time for it to actually show some results. I will say two things about it. It comes solid for 12 my jar cracked and broken And it’s non-returnable so I just have to deal with it so that’s unfortunate after paying $20 second of all it is a solid mass so you have to put it in your hands and kind of warm it up for it to become any sort of an oil and I wouldn’t even consider it an oil at that it’s more of like a cream once you warm it up in your hands, but it doesn’t make your hair greasy. I use a small amount I would think that the jar would last a long time given that you don’t need a lot to get through to your scalp unfortunately, with my jar being cracked, I don’t know how that’s gonna affect the longevity of the product And it does have a smell think of burnt coffee beans that will dissipate after about an hour to an hour and a half after putting it on, but if you’re not putting it on, I’m just going to bed. It might be become an issue. I’m gonna wait it out. I hope I do see results from doing this but again so far nothing.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 15, 2025
M
Verified Purchase
megan moyes
Louisville, US
★★★★★ 5
Wonderful product
Scent: Smoky coffee, Size: 4 Fl Oz (Pack of 1)
I used this on a bald spot I had and it worked extremely well. Consistency is key though it needs to be used every day
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 3, 2026

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