The Elusive Fan: Reinventing Sports in a Crowded Marketplace
SKU: 91053776486

The Elusive Fan: Reinventing Sports in a Crowded Marketplace

$35.19 $39.10
Save 10%
No.2 Bestseller on airconspareparts.com >

Shipping Estimate
USA
  • USA
  • CAN

Ships within 48 hours · Estimated delivery Jul 8 - Jul 13

Promo Codes Available:

For Your Every Summer RSVP, with Code: SUMMER15

Description

The Elusive Fan: Reinventing Sports in a Crowded MarketplaceSports are a multibillion dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bombarded by choices. Traditional sports, such as baseball, football, and basketball, compete for fans' dollars with snowboarding, lacrosse, poker even paintball. The old business formulas, developed in the age of three

Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan.

Today's sports fans are bombarded by choices. Traditional sports, such as baseball, football, and basketball, compete for fans' dollars with snowboarding, lacrosse, poker...even paintball. The old business formulas, developed in the age of three TV networks and creaky stadiums, no longer apply.

World-renowned communication expert Irving Rein, international marketing guru Philip Kotler, and communication specialist Ben Shields deliver an innovative new business model centered squarely on fan satisfaction and retention. They give you the tools to transform your sports product into an enduring brand-immune to the vagaries of winning and losing-that quickly adapts to changing market conditions. Along the way they illustrate their points with fascinating case studies, including

  • Manchester United's transformation from a plucky home team to a billion-dollar international franchise
  • Professional golf phenomenon Michelle Wie's quest to maximize her talents and marketability
  • Southlake Carroll High School football team's benchmarking of professional and college football programs to build its own brand
  • Daytona International Speedway's reinvention of fan intimacy

Combining expert analysis with field-tested strategies for winning hearts and minds, The Elusive Fan is your guide to surviving and thriving in today's ever-widening world of sports.



Binding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 07/14/2006
ISBN: 9780071454094
Pages: 345
Weight: 1.46lbs
Size: 9.14h x 6.76w x 1.13d
Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 91053776486

Discover Niche Categories That Outsell

Top-Converting Item to Boost Your Average Order

4.4 ★★★★★
Based on 512 reviews
Sort
Highest Rating
Newest First
Oldest First
Product Reviews
L
Verified Purchase
Lofidelityrockr
Massapequa, US
★★★★★ 5
I love this brand. These shoes look and fit great!
Size: 13 Wide, Color: Black/White/Black
I love wearing Cole Haan shoes. This is the second pair I’ve owned and the style just gets me. I’ve worn these to work at a great professional job every day, not just casual Friday. I wear these when I head out shopping or to dinner. They are functional, comfortable, built for regular and bigger wider feet and comfortable. I am 6 feet tall and my feet have changed size over the years to me needing a wider shoe to relieve pressure on my toes and front wide porting of my foot. So the 13W feels great and still walks the same as a regular 14 but more comfort for me. They look amazing and qualify in some offices as dress shoes (depending on company rules they will justify a sneaker as a shoe with the tan colored “gum” sole as a sneaker) so check company policy. The black sole on this makes it look more dressy. I am switching out the laces to match my previous Cole Haan because I think the white shoelaces look better. As an adult, aside from my Kenneth Cole boots Reaction boots and Doc Marten’s these are the only shoes I will pay 3 digits for. This looks like skater shoes but with a more mature look.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on December 19, 2025
B
Verified Purchase
BWolfeJR
Natrona Heights, US
★★★★★ 5
I am certainly glad I found them and finally ordered
Size: 10, Color: Ivory/White/British Tan
A bit bulkier than my Stan Smiths Leather versions, but actually more comfortable. They seem to be a bit "clunkier" looking than a streamline Stan Smith, but it's a matter of style. It works for a change of pace. Gets or picks up dirt a bit, but cleans well, except the canvas part. Has lasted almost 6-8 months with very little signs of wear. Feels very secure in any type of weather or condition. Great alternative or addition to having a pair of Stan Smiths.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 12, 2026
R
Verified Purchase
Rilind
Houston, US
★★★★★ 5
Amazing shoes
Size: 10.5 Wide, Color: Black/White/Black
Amazing shoes
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 31, 2026
C
Verified Purchase
C Knorr
Phoenix, US
★★★★★ 4
Love the look, but Narrow
Size: 10, Color: Marine Blue/Woodbury/Ivory
What is for my son-in-law, he loves them, but had to switch them out twice because they run very narrow. He doesn’t have a wide foot at all so be careful when you purchase. Other than that they are a good looking shoe and he really likes them.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 12, 2026
T
Verified Purchase
Trevor
Cuba, US
★★★★★ 5
Awesome value shoes
Size: 11.5, Color: Ivory/White/British Tan, Size: 11.5, Color: Ivory/White/British Tan
These white Cole Haan shoes are just what I hoped for, the color is a perfect off-white, somewhere between cream and pure white, which gives them a more refined look. The quality feels excellent, they’re very comfortable right out of the box, and the laces feel durable and well-made. They fit true to size with no issues. Based on this experience, I’ll definitely be buying more from this brand in the future especially at this price point.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 18, 2025

recommand products

Monopoly: Collector’S Edition Featuring Cam The Cat Plush Buy, Sell, Trade Spaces Collectible Classic Monopoly Game Officially-Licensed For 6 Players
47.55
The Cellar
12.75
By Its Cover: A Commissario Guido Brunetti Mystery
15.30
Moko Card Storage Box For Trading Cards, 2200+ Mtg Deck Box With 8 Colorful Divider Tabs & 5 Sponge Pads, Trading Card Storage Fit For Magic Game Cards, Holds 5 Commander Deck Box (Black & Blue)
80.00
Young Adam
13.60