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Description
American Trademark DesignsThis collection of 732 American trademarks and symbols is widely representative of major past and current trends in American trademark design. The marks are arranged in categories that include entertainment, education, real estate, insurance, food and beverage, retailing, transportation, utilities, heavy industry, and others, and are chosen from local and internationally known examples. Reprinted in black and white, the marks appear here in their
This collection of 732 American trademarks and symbols is widely representative of major past and current trends in American trademark design. The marks are arranged in categories that include entertainment, education, real estate, insurance, food and beverage, retailing, transportation, utilities, heavy industry, and others, and are chosen from local and internationally known examples.Reprinted in black-and-white, the marks appear here in their standard form on signs, letterheads, book bindings, T-shirts, sugar bags, household appliances, bank checks, drinking cups, coasters, screened commercials and printed ads, ashtrays, clothing labels, shopping bags, awnings, and so on. For several current trademarks, earlier versions are also illustrated and dated, tracing trademark genealogies of possible interest both as history and design. Captions identify the trademarks, giving year of design, and, when known, the name of the designer. The editor in her introduction describes the development of American trademarks from Ralston Purina's homespun "checkerboard square" to the Cities Service corporate "triangle." Notes on the specialized uses and requirements of various kinds of marks introduce each section.
This is a remarkable sourcebook for graphic artists, students, and commercial designers. Social psychologists, market researchers, and others interested in group behavior may find it the starting point of ideas and experiments. This book also has a curious fascination as browsing, illustrating at a glance how familiar, memorable, and widespread trademarks seem to be.
Binding Type: Paperback
Publisher: Dover Publications
Published: 06/01/1976
ISBN: 9780486232591
Pages: 176
Weight: 1.11lbs
Size: 10.97h x 8.38w x 0.46d
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4.6 ★★★★★
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Product Reviews
★★★★★ 5
Attractive Hoodie for Women Too
Size: Medium, Color: Pink
I'm female, weigh 110, 5'6". My family member is 5'7", 165. We both like the Medium is this French Terry zip hoodie. The cut is generous and proportioned nicely. Its long enough to fall well past the waist. The cuffs are soft but stay if pushed up. The fabric is soft and comfortable, and warm. The hood has two seams, so it lies nicely. This hoodie seems well made. The interior of fleece hoodies eventually pills up and stiffens; this fabric won't do that. Washed in cold and dried briefly then hung up, they don't shrink much if at all. The price is good for the quality. The dark pink is a good dusty rose color. The heather gray is a classic medium gray.
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Reviewed in the United States on November 16, 2025
★★★★★ 5
NICE sweatshirt for sure
Size: XX-Large, Color: Blue Wave
Yep lives up to everything said about it, quality and comfort. fits great and should wear good for a long time. it's the ticket! get one.
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Reviewed in the United States on May 12, 2026
★★★★★ 4
Nice hoodie
Size: Large, Color: Teal Blue
A nice, light hoodie. The teal blue color is bright and cheerful. It is true to size. The reason I didn’t give it a five star rating is the inside is not the usual fluffy soft surface of a sweat shirt. It is more like a fine, short loop terry cloth towel. It is comfortable but different.
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Reviewed in the United States on April 10, 2026
★★★★★ 5
Great lighter weight hoodie
Size: XX-Large, Color: Black
Great lighter weight hoodie but still goodie material not stiff linen material, looks great on, comfortable and soft, true to size, did arrive a day late which made my gift late and it appeared from the info on Amazon that they held the package until the day before it was to arrive and just shipped it late which ticks me a bit but overall I’m happy with the item
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Reviewed in the United States on May 12, 2026
★★★★★ 5
A very nice hoody to wear: a bit dressy in appearance, warm & ample of sizing, hood, pockets & cuffs
Size: XX-Large, Color: Blue Wave
This is a very nice hoodie! Whereas I thought the fabric a bit thin upon arrival, after laundering and wearing for the first time, thought it to be very warm. The hood itself is very ample of size and I have to pull it back or it will hang down over my eyes, blocking my vision.
The blue and black design also helps to make it look a bit dressier rather than casual of which a non-print hoody may display.
My 2x size is of good fit, not too tight and with ample sized pockets. I also like the sleeve cuffs, as they are solid black and lengthy without being too tight.
A good purchase indeed and recommended; would make a great gift for yourself or others.
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Reviewed in the United States on November 18, 2025