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Description
Strategic DesignCondition: BRAND NEW ISBN: 9789063694456 Year: 2016 Publisher: BIS Publishing Pages: 228 Description: Giulia Calabretta (Author) DR. GIULIA CALABRETTA is Assistant Professor of the Strategic Value of Design at the Faculty of Industrial Design Engineering, Delft University of Technology. Giulia received a Master s Degree in Management and Marketing from Bocconi University (Italy). She also holds a PhD in Management Science from ESADE Business School
Condition: BRAND NEWISBN: 9789063694456
Year: 2016
Publisher: BIS Publishing
Pages: 228
Description:
Giulia Calabretta (Author)
DR. GIULIA CALABRETTA is Assistant Professor of the Strategic Value of Design at the Faculty of Industrial Design Engineering, Delft University of Technology. Giulia received a Master s Degree in Management and Marketing from Bocconi University (Italy). She also holds a PhD in Management Science from ESADE Business School (Spain), and a Post Doc from BI Norwegian School of Management (Norway). Giulia believes that using design and design practices is the best way for companies to become more innovative in nature and structure, and will prepare them to embrace the behavioural, technological and cultural revolutions of the future. Her current research focus is on understanding how design practices and capabilities can be eff ectively and permanently integrated into a company s innovation strategy and processes. Additionally, she is interested in what makes a great Chief Design Officer, and why each company (and institution) should have one. Her research has been published in such journals as Organization Studies, Journal of Product Innovation Management, Journal of Business Ethics, Journal of Service Theory and Practice, Journal of Service Management.
Gerda Gemser (Author)
Prof. Gerda Gemser is Full Professor of Business and Design at RMIT University of Technology and Design, Melbourne, Australia. She is one of the distinguished full professors appointed by RMIT University to stimulate design research. Gerda earned her PhD degree at the Rotterdam School of Management (The Netherlands). She has conducted different studies on the effects of design on company performance (
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4.6 ★★★★★
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★★★★★ 5
Officially my favorite and exclusive deodorant.
Style: Vintage Suede, Size: 2.65 Ounce (Pack of 1)
This is the most amazing smelling deodorant I've ever used, and unique, too. Very smooth just like their shaving cream, and I haven't had any irritation. I've been complimented by a few people now on how good I smell.
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Reviewed in the United States on May 24, 2026
★★★★★ 5
Smells great. Doesn't mess with my pits.
Style: Casked Vanilla, Size: 2.65 Ounce (Pack of 1)
I ordered the casked vanilla scent. My lady loves it on me. The added benefit I wasn't expecting was no more sour pit smell by the end of the day that has plagued me using other brands. I'll keep ordering this stuff for now.
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Reviewed in the United States on May 24, 2026
★★★★★ 4
Effective
Style: Italian Bergamot, Size: 2.65 Ounce (Pack of 1)
Smells is nice but not amazing, the body wash in the Bergamot smells much better. But this stuff lasts. No chalky / sticky feeling but still keeps me BO free for two days straight.
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Reviewed in the United States on June 2, 2026
★★★★★ 5
Can't stop laughing
Format: Hardcover
These are amazing tales from Turkey. Beautiful narration of several very old tales. They bring the Hoja back to life. My kids and I thoroughly enjoy the stories and can't stop laughing as we read the tales again and again. The illustrations are superb.
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Reviewed in the United States on December 1, 2014
★★★★★ 3
Muslim Folktales of a Wise but Silly Teacher
Format: Hardcover
Reason for Reading: I love legends, folklore and the like. This was an area completely unknown to me so I was intrigued to read these tales.
These stories come from Turkey and are Muslim tales of a wise man, a trickster and a fool all wrapped up in the same person. Hoji is a Muslim teacher, some respect him others don't. Historically, Nasrudin Hoja (who goes by a host of different spellings) is considered an actual man who may have lived in the 1200s, his funny tales with messages have been handed down and built upon all over the middle east and across Asia, even reaching as far as China. But this book sticks with the tales told in Turkey, centered on the then village of Aksehir.
There are ten folktales presented here, each is short (only a few pages long) and Hoji while being a wise man is really very silly indeed. Children should find these stories humorous and laugh at the solutions Hoji comes up with to his, or others, troubles. He is always fair and stuck-up people will get pulled back down to reality. Hoji is a winner for the common folk and isn't afraid to take on a man of much greater status than himself. Hoji is also a trickster and likes to cause a little trouble by bringing someone back down to earth and showing him he is not above other people just because he has money or position. Then there is Hoji the fool, who will listens to what people tell him and in the end it is he who has been made a fool of, but still a lesson is being taught. Most of the stories have a lesson attached to them though they are not always blatantly obvious and do require you to think what the message of the story is. A couple, I think were just silly stories, as I could not find a message hidden in them at all.
The book is told in simple language and as I said the stories are short so I'm recommending this for lower elementary children or as a read-aloud to younger children of any age. The illustrations are beautiful. Capturing the art of Turkish design in bold, bright cartoon-ish style pictures which seem to be done in a mixed-media format and, if I'm not mistaken, that includes a tad of collage as well. This is a fun introduction to a new cultural folktale that kids are sure to have fun with.
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Reviewed in the United States on April 21, 2011